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scientology + new commercials = quite convincing (not enough – but close)

September 1, 2009

I’m not sure if you have peeped the latest brand campaign from the Church of Scientology – if you haven’t then you are missing out on one of the smartest rebranding campaigns to date. They really do force you to look outside of their name and possibly look into what they are truly about – I’m not totally convinced, but I must say it’s intriguing.

5 Comments leave one →
  1. legion permalink
    September 1, 2009 10:03 pm

    At the end, when the spotlight passes over the middle “T” and “O,” look for the Cross and the Crescent.

    It is likely a subliminal message to Christians and Muslims. The content of this presumed message is unclear, but I have a couple of guesses. It may be targeted recruitment in an attempt to fleece followers, or an attempt to legitimate Scientology by juxtaposing it with these broader Faiths.

  2. September 4, 2009 8:11 pm

    David Miscavige’s Church of Scientology is primarily about money and controlling people by duress and abuse.

    The applied religious philosophy of Scientology as developed originally by L. Ron Hubbard is about you.

    Don’t allow the church’s bad practices or Tom Cruise’s antics to dissuade you from looking at L. Ron Hubbard’s books on Scientology for yourself.

  3. Claude permalink
    March 8, 2010 5:51 am

    I found it very direct and to the point.
    Loved it.

  4. Deniz permalink
    March 8, 2010 5:55 am

    Wow! So cool…Definately worth finding more about it!

  5. Claude permalink
    March 8, 2010 5:57 am

    I found it very direct and to the point.
    Loved it!

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